Sales seminars
Further information
Learn to sell live —
from someone who does it live every day.
In teleshopping, there are no second takes. No script. No safety net. What works here works on any stage, in any pitch, in front of any customer. I pass on this knowledge.
A
Sales training for the retail team
Selling isn't a talent. It's a craft—with rules, tools, and a choreography that can be learned.
Those who need to be convincing on air in real time don't have time for platitudes.
What remains is the essential: presence, clarity, and connection with the audience. This is precisely the discipline we train—for retail, stage, camera, and trade shows.
Your sales team learns how to create a story for a product in 60 seconds—and sell it in the next 60. Dramaturgy, real-time objection handling, and pricing arguments. No sales phrases, no scripted rhetoric.
B
On air.
In front of the camera.
Anyone can read from a script. Delivering on promises—and simultaneously demonstrating the product at the moment of making them—that's the real challenge. Camera work, live improvisation, pitch structure, and troubleshooting. All in the studio, in front of a live camera.
C
Pitch, trade fair,
TV appearance.
You have an appointment—the one that matters. We work on your message, your presence, the moment when the other person's attention shifts. Personal, confidential, with video analysis.
Haymo Empl
30 years of TV experience - over 3000 live hours per year
The first Swiss presenter in German teleshopping. Over 3,000 hours of live TV. Active on Shop LC Germany, Premium Shopping Switzerland, and internationally.
"Anyone who fails at TV sales knows why in five seconds—the viewer tells them with their remote control."
Haymo Empl is a bestselling author, cultural journalist, product developer in teleshopping, and holds a BA in Cultural Studies.
What makes these seminars unique is not theory. It's the fact that every technique taught must be demonstrated live on camera the day before, the morning, and the evening.