1
Markets
1
TV channels (Germany, Austria, Switzerland)
1
Hours of live TV
1
contact person
/ 01 · The Brief
Your goal. My answer.
Your goal
They have a strong product — but the path to airtime is blocked from the outside.
My answer
I know the criteria of buyers from thousands of hours of live TV and bring your product directly to the right decision-makers — not onto an anonymous pile.
Your goal
They want to leverage television as a revenue driver — without the risk of expensive airtime.
My answer
We're taking the supplier model. You don't rent airtime. If the product is convincing, it will be shown in existing successful formats.
Your goal
Especially with dietary supplements and cosmetics, every statement must be legally sound.
My answer
I check demonstrability, pricing logic and legal framework — from health claims to broadcast-ready argumentation.
No purchased airtime. No risk.
Their product operates as a supplier's commodity within existing successful formats — supported by the reach that already exists.
/ 02 · The Roadmap
The path to the screen
No standard, off-the-shelf process. Every step is tailored to telesales — to what really makes buyers decide in the pitch and viewers decide in the first few seconds.
01
TV audit & potential check
Before investing a single franc: Is the product suitable for television? I check its demonstrability, demo potential, the margin structure for distance selling, and the legal framework — from the HCVO to permissible health claims.
Demonstrability
Margin calculation distance selling
Health Claims Check
02
USP & Concept Development
This is where the core is created. I develop the sales concept and the USPs that will resonate in the studio—the one argument that turns a viewer into a buyer. With clear positioning, top-selling features, and research-based evidence.
USP & Positioning Concept
Top-selling features
Study receipts
03
Live dramaturgy
Television thrives on visuals and the "aha" moment. I structure the program: the opening in the first few seconds, before-and-after comparisons, demo sequences, and the build-up of suspense leading to the purchase impulse.
Show schedule
Demo & Before & After Scenes
Call to Action
04
Pitch Deck & Transmitter Pitch
The story for the buyer — in the language of buyers. I prepare product masters and brand boards and present them directly to the right decision-makers and category management.
Pitch Deck / Product Master
Introduction when shopping
Channel selection
05
Expert matching & briefing
Especially in health and beauty, the face in front of the camera is crucial. I cast and coach the right experts and brief the presenting team precisely on your brand values.
Casting Experts & Testimonials
Argumentation coaching
Brand briefing
06
On air & evaluation
We provide support up to the first live show — and, if desired, even appear on camera ourselves. Afterwards, we analyze sales, returns, and repeat business and scale the program to other markets.
Live accompaniment / moderation
Sales & Returns Analysis
Scaling
/ 04 · Why Haymo
Concept, approach and face — all from one source.
01
concept
Others write a concept and submit it. I build it the way it actually works in the studio.
02
Access
Others connect you with an expert. I bring direct access to four markets myself.
03
camera
And when it counts, I'm the one standing in front of the camera — as the one who sells live every day.
/ 05 · The Stages
Performance levels
Level 01
concept
Product & Market Analysis
USP and argumentation structure
Live dramaturgy & show planning
Turnkey pitch deck
Level 02
Concept + pitch
Everything from level 01
Introduction when shopping
Selecting the appropriate channel
Support until the first show
International
Level 03
International
Everything from level 02
Roll-out across all four markets
Compliance CH · EU · UK · US
Moderation by Haymo Empl upon request
Teleshopping is the toughest stage in sales — live, without a network. Those who succeed here will succeed everywhere.
— Haymo Empl